Who We Are
We're not an agency. We're three people who care about your business.
Vivid North isn't a logo, a sales team and a long list of services.
It's us - James, Jenny and Carly.
We work directly with the businesses we partner with, day in, day out. No layers. No handovers. No account managers.
Just experienced people who get stuck in and help you grow.
Our Story
Where we came from
Vivid North was built on a pretty simple idea:
Most businesses don't need another agency. They need clear thinking, honest advice and people who will actually help them get things done.
After years working across digital marketing, e-commerce and growth - both client side and agency side - we'd all seen the same problems again and again:
- lots of activity, not enough impact
- lots of reports, not enough clarity
- lots of spend, not enough return
So we built Vivid North to be different.
To sit alongside businesses. To understand the full commercial picture. And to help teams make better decisions and deliver real results.
Our Beliefs
What we believe
Growth comes from understanding the whole business, not just the marketing channels
Honest conversations beat polished presentations
Simplicity beats unnecessary complexity
Your internal team is one of your biggest assets - we're here to strengthen it
Good work should be visible, not hidden behind reports
And yes... everyone has had a bad SEO experience
The Team
The people you'll actually work with
James Wray
Founder. Growth & commercial strategy.
James leads the strategic and commercial side of Vivid North.
With over 20 years' experience across digital marketing, e-commerce and business growth, he works with leadership teams to understand how their business actually generates value - and where the biggest opportunities sit.
His background spans agency and client-side roles, working with owner-led brands through to established multi-channel businesses. That experience means he's as comfortable discussing margin, cash flow and forecasting as he is SEO, paid media or Shopify.
He's typically the person:
- defining growth strategy
- aligning marketing to commercial goals
- challenging assumptions
- and helping teams prioritise what actually matters
No fluff. Just clarity and direction.
Jenny Baker
Technical marketing & delivery lead.
Jenny brings the technical backbone to everything we do.
With over a decade at Vivid North, she's spent years deep in the detail of how digital marketing actually works - from tracking and attribution through to platform setup, data integrity and technical SEO.
She's as comfortable inside Google Tag Manager and GA4 as she is reviewing site structure, feeds, integrations or server-side tracking setups. If something isn't measured properly or joined up correctly, she'll find it and fix it.
Across client work she typically leads on:
- analytics and tracking architecture
- Google Tag Manager and GA4 implementation
- technical SEO and site structure
- data accuracy and reporting frameworks
- platform and integration setup
She makes sure the foundations are right - because without that, everything else is guesswork.
Carly Hill
SEO, content & digital experience.
Carly leads on SEO, content strategy and the wider digital journey.
With a strong background in organic search and content-led growth, she works across the full customer journey - from discovery and visibility through to on-site experience and conversion.
She's led and delivered a wide range of major website and marketing projects, ensuring that strategy, content, UX and SEO all work together to support commercial growth.
Across client work she typically leads on:
- SEO strategy and organic growth planning
- content strategy and search-led content development
- website structure, UX and on-site journeys
- campaign planning and execution
- ongoing optimisation across the funnel
She brings the customer and search lens into everything - making sure your brand shows up properly, communicates clearly and converts effectively.
Between the three of us, we've worked together for well over 15 years.
We know how each other think, how each other work - and how to get things done properly.
And that's exactly what you get when you work with Vivid North.
Working Together
How we show up in your business
When you work with Vivid North, you don't get passed around a team.
You work directly with us.
We become part of your working week - not just a monthly check-in.
That means:
- we understand your priorities
- we know your numbers
- we work with your people
- and we help you make better decisions, faster
Best Fit
Who we're a good fit for
Owner-led or leadership-driven businesses
E-commerce, retail or digitally-led brands
Teams who want clarity and direction
Businesses ready to invest in proper growth
People who value honesty and collaboration
If you want a supplier to "just run your ads", we're probably not it.
If you want a partner to help you grow the business properly - we'll get on well.
Our Network
And when we can't do it ourselves...
We've built a trusted network of specialists across:
designdevelopmentPRcontentbrandingproduction
So if your growth plan requires something outside our direct skillset, we bring in the right people - not just the available ones.
And we stay alongside you to make sure it's delivered properly.
Client Relationships
Why clients tend to stick around
We tell the truth
We focus on what actually matters commercially
We work alongside your team, not separately
We don't hide behind jargon or reports
We genuinely care about the outcome
Our results speak for themselves
Let's Talk
Fancy a conversation?
If you like the idea of working with real people who'll get stuck into your business and help you grow it properly - we should talk.
No pitch deck. No hard sell. Just a proper conversation.